go2china.travel owns and operates an online platform that provides users with information, recommendations and services related to travel and leisure, including tools for researching and/or booking hotels, rentals and other accommodations, attractions and experiences, restaurants, flights, and cruises, among other leisure-related services. In this Statement, we refer to these as our “Services”.

The information that you and others entrust us with enhances our ability to provide more relevant, personalized and helpful Services. We know that sharing your information with us is based on trust. We take your trust in us seriously and are committed to providing you helpful information, products and services, curated based on the information you have shared with us. Equally, and perhaps more importantly, we are committed to respecting your privacy when you visit our website or use our Services and being transparent about how we use the information you have entrusted to us.

This Statement describes how we obtain, use, and process your information. It informs you of the rights you have, how you can exercise them and how you can contact us. Please review this Statement carefully to learn about our practices with respect to information and privacy. By visiting our websites and related mobile applications, as well as other online platforms such as our affiliated partners’ websites, apps and social media, whether on a computer, phone, tablet, or similar device (each of these is referred to as a “Device”), you acknowledge and confirm that you have read this Statement.

We offer our Services to users in a number of countries and territories where the laws and customs differ. This Statement provides a general overview of our privacy practices.

What categories of personal information do we collect and why?

• Biographical information & identifiers: This may include your name; phone number, postal, billing, and email address; other information about yourself that you have voluntarily disclosed; unique personal identifier; online identifier; IP address; account username and password; and other similar identifiers.
• Personal information categories listed in the California customer records statute: This may include your billing and payment card information and certain information that you provide to support your travel and planning, such as a driver’s license number, passport number or trip insurance policy number.
• Characteristics of Protected Classifications under Applicable Law: This may include your age range, gender, and any other information about yourself that you have voluntarily disclosed. We may also collect race, ethnicity, sexual orientation, or religion where you voluntarily disclose it to us, including, for example, in the context of diversity and inclusivity disclosures you choose to make.
• Commercial Information: This may include information related to products or services that you have purchased or obtained, including details of your membership with go2china, purchasing and booking history, information about your travel, experience and dining plans and preferences, and any other information about your travel plans that you have voluntarily disclosed.
• Internet or other Electronic Network Activity Information: This may include information related to your browsing history (including pages you have visited, content reviewed, and apps reviewed), search history, and access to and use of our Services (including automatic collection of information as described in more detail in this Statement).
• Precise Geolocation Data: This may include the location of your Device when you have agreed to share your location information via privacy settings on your Device or, for example, if you have uploaded photos tagged with location information.
• Visual and Audio Information: This may include photos, reviews, forum and social posts, and videos that you may provide to us. In addition, we collect communications when you contact our customer service team, including inbound and outbound calls.
• Inferences Drawn from the Above: We may generate inferences based on the above categories of personal information.
• Sensitive Personal Information: The following categories are considered “sensitive personal information” under certain privacy laws: precise geolocation data, race, ethnicity, sexual orientation, religion, driver’s license number, or passport number. To the extent that we use or disclose any “sensitive personal information” or “sensitive data”, as those terms are defined in applicable privacy laws, we do not use or disclose the sensitive personal information for the purpose of inferring characteristics about you or for any purpose other than limited permissible purposes, such as providing our Services and verifying, maintaining the quality of, and improving our Services.

We collect and use each category of personal information for the following business and commercial purposes described in more detail in Section 2 of the Statement: registration, membership and other contracts, to improve our Services, personalisation and customization, communication, and legal compliance.

We will retain copies of your information for as long as you maintain your account or as necessary in connection with the purposes set out in the Statement, unless applicable law requires a longer retention period. In addition, we may retain your information for the duration of any period necessary to establish, exercise, or defend any legal rights.